Full Text

normative influence

JOHN C. TURNER


Subject Psychology

DOI: 10.1111/b.9780631202899.1996.x


Extract

A major process of social influence . It is conformity to the positive expectations of others, motivated by the desire for approval and to avoid rejection. It leads only to compliance and is increased by group interdependence, surveillance, and the absence of prior commitment to an alternative position. See also: social influence . ... log in or subscribe to read full text

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Table of Contents

The Blackwell Encyclopedia of Social Psychology



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