Full Text

persuasion

ANTONY S. R. MANSTEAD


Subject Social Psychology and Personality » Psychology of Persuasion

DOI: 10.1111/b.9780631202899.1996.x


Extract

Any communication intended to change the beliefs , attitudes, or behaviors of others is an instance of persuasion, an obvious example from everyday life being advertising . Social psychological research on persuasion typically examines the factors that determine the effectiveness of some form of communication in changing attitudes ( see attitude change ). See also: advertising ; attitude change ; communication . ... log in or subscribe to read full text

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