Full Text



Subject Social Psychology and Personality » Psychology of Persuasion

DOI: 10.1111/b.9780631202899.1996.x


Any communication intended to change the beliefs , attitudes, or behaviors of others is an instance of persuasion, an obvious example from everyday life being advertising . Social psychological research on persuasion typically examines the factors that determine the effectiveness of some form of communication in changing attitudes ( see attitude change ). See also: advertising ; attitude change ; communication . ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top