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persuasive arguments theory

MICHAEL A. HOGG


Subject Social Psychology and Personality » Psychology of Persuasion

DOI: 10.1111/b.9780631202899.1996.x


Extract

This theory was proposed to explain group polarization . People become more convinced of their views by hearing novel arguments in support of their position. Through discussion, groups that already tend in a particular direction generate a pool of such arguments. Hence members’ views become more extreme. ... log in or subscribe to read full text

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