Full Text

averaging model

LESLIE A. ZEBROWITZ


Subject Psychology

DOI: 10.1111/b.9780631202899.1996.x


Extract

impression formation model holding that information about a person is averaged to yield an overall impression, such as likability. According to the Weighted Average model, an impression reflects the average scale value of attributes — how positively they are evaluated — weighted according to their importance to the perceiver. See also: impression formation . ... log in or subscribe to read full text

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Table of Contents

The Blackwell Encyclopedia of Social Psychology



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