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counterattitudinal behavior
JOEL COOPER
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Behavior that is inconsistent with attitudes is known as counterattitudinal. It is a feature of research in the forced compliance paradigm of cognitive dissonance theory to create dissonance by having someone engage in counterattitudinal advocacy — usually, advocating a position that is at variance with his or her attitudes. See also: cognitive dissonance theory . ... log in or subscribe to read full text
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