Full Text

PART VI. Corporate Cultures and Values

Subject International Management » Cross-Cultural Management

Key-Topics justice

DOI: 10.1111/b.9780631214304.2002.00024.x


16 Justice, Culture, and Corporate Image: The Swoosh, the Sweatshops, and the Sway of Public Opinion Robert J. Bies, and Jerald Greenberg 17 Trust in Cross‐Cultural Relationships Jean L. Johnson and John B. Cullen 18 Business Ethics across Cultures Diana C. Robertson The last part of the book is perhaps the area that is most difficult to research, yet most important for research. The very subjective, normatively laden topics of justice, trust, and ethics are covered in these chapters. In all three cases the authors have reviewed the extant literature, used important examples to illustrate their points, and challenged us to tackle the messy research issues associated with justice, trust, and ethics across cultures. The opening chapter by Bies and Greenberg, “Justice, Culture, and Corporate Image …” is a passionate discussion of the institutional and social sources of justice perceptions. Drawing on the Nike sweatshop controversy of the 1990s, Bies and Greenberg illustrate vividly how important institutionally based sources of legitimation and delegitimation can be in shaping public perceptions of fair and just behavior. They cite literature and draw upon Nike's experience to illustrate the importance of perceptions of justice to corporate profitability. One of the most vexing issues they analyze is cultural differences in institutions, which produce legitimacy and social norms, ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top