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PART VI. Corporate Cultures and Values


Subject International Management » Cross-Cultural Management

Key-Topics justice

DOI: 10.1111/b.9780631214304.2002.00024.x


Extract

16 Justice, Culture, and Corporate Image: The Swoosh, the Sweatshops, and the Sway of Public Opinion Robert J. Bies, and Jerald Greenberg 17 Trust in Cross‐Cultural Relationships Jean L. Johnson and John B. Cullen 18 Business Ethics across Cultures Diana C. Robertson The last part of the book is perhaps the area that is most difficult to research, yet most important for research. The very subjective, normatively laden topics of justice, trust, and ethics are covered in these chapters. In all three cases the authors have reviewed the extant literature, used important examples to illustrate their points, and challenged us to tackle the messy research issues associated with justice, trust, and ethics across cultures. The opening chapter by Bies and Greenberg, “Justice, Culture, and Corporate Image …” is a passionate discussion of the institutional and social sources of justice perceptions. Drawing on the Nike sweatshop controversy of the 1990s, Bies and Greenberg illustrate vividly how important institutionally based sources of legitimation and delegitimation can be in shaping public perceptions of fair and just behavior. They cite literature and draw upon Nike's experience to illustrate the importance of perceptions of justice to corporate profitability. One of the most vexing issues they analyze is cultural differences in institutions, which produce legitimacy and social norms, ... log in or subscribe to read full text

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