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This is the process of planning, staffing, organizing, and controlling international business activities. International management thinking is normally not a part of domestic business operations. When an organization first ventures into international trade activities, management is not prepared to face its challenges. Consultants are often used to fill in the gaps in knowledge and approach to multinational business activities. As the organization grows in terms of its reliance on international business for market growth and profits, managers begin to more fully appreciate other cultures and economic systems. Language skills and cultural awareness increase. More growth results in managers striving to standardize their products for worldwide distribution. The world begins to appear as a single market and management must be prepared to deal with all aspects of that market. ( 1990 ). Managing in Developing Countries: Strategic Analysis and Operating Techniques . New York : Free Press . ( 1991 ). International Management Text and Cases . Homewood, IL : Irwin . ( 1993 ). International Dimensions of Contemporary Business . Boston, MA : PWS‐Kent Publishing . ( 1989 ). Managing the Global Corporation . New York : McGraw‐Hill . ( 1994 ). International Management , 1st edn. New York : HarperCollins . ( 1994 ). International Management , 2nd edn. New York : McGraw‐Hill ... log in or subscribe to read full text