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low context culture

John O'Connell


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A culture in which communications must be clearly expressed either in writing or in words. Low context cultures do not rely upon body language , facial expression, or tone of voice to complete the communication. Examples of countries having low context cultures are the United States, Canada, Germany, and Switzerland. In this type of culture important information must be set out and if problems exist they must be explained fully. Although working within a low context culture is generally not a problem for people from that culture, people from other cultural backgrounds may have considerable trouble adapting. See also high context cultures ( 1994 ). International Management , 1st edn. New York : HarperCollins . ( 1995 ). Global Management . Cambridge, MA : Blackwell . ... log in or subscribe to read full text

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