Full Text

trademark

John O'Connell


Subject Business and Management » International Management


Extract

A trademark is a design, symbol, word, or series of words that is used to identify a specific company, service, or product(s). A trademark may be registered in order to protect the right of the company to have exclusive use of the trademark in the geographic area of registration. Infringement is a common occurrence in some countries. Even though laws exist in many countries to protect this “property right,” lax enforcement of the laws leads to illegal activities by those who would copy products or goods which are trademarked. See also intellectual property ; piracy ( 1994 ). The New Role of Intellectual Property in Commercial Transactions . New York : John Wiley and Sons . ( 1994 ). International Trade and Intellectual Property: The Search for a Balanced System . Boulder, CO : Westview Press . ... log in or subscribe to read full text

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The Blackwell Encyclopedia of Management



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