Full Text

trading area

John O'Connell


Subject Business and Management » International Management


Extract

A company's trading area is merely the geographic area in which the company has decided to pursue trade activities. Usually, a company begins with a local trading area. As the company grows and products are accepted the trade area expands until it begins to cross international boundaries. Trading areas may be limited by a company's financial condition, laws associated with trade, management's knowledge of the market, or the creativity of the firm's owners/managers. See also evolution of global organization ... log in or subscribe to read full text

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The Blackwell Encyclopedia of Management



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