Full Text

new task

Dominic Wilson


Subject Business and Management » International Management, Marketing


Extract

Robinson, Faris, and Wind (1967) suggest a division of organizational buying into three categories: new task, modified rebuy , and straight rebuy . Of these categories, new task is the most complex and refers to those occasions when it is necessary to identify new sources for goods or services. This may be because a previous source is no longer satisfactory, or because the requirement itself is new. In principle all stages of the purchasing process will be involved in new task buying, but in practice this will depend on the scale and significance of the purchase in question. Thus, new task purchasing in the defense sector (e.g., for an aircraft carrier) might take years, whereas new task purchasing for ballpoint pens (e.g., in a bank) might be done very quickly. See also organizational buying behavior ( 1967 ). Industrial Buying and Creative Marketing . Boston : Allyn and Bacon . ... log in or subscribe to read full text

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