Blackwell Reference Online

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sales call cycle sales force sales management sales promotion sales territory sampling scenario building secondary data segment segmentation segmentation variables selective exposure selective perception selective retention self‐concept self‐regulation service characteristics service delivery service design service distribution service encounters service environment service failure(s) service guarantees service personnel service price service process service product service promotion service quality service quality dimensions service quality gaps service quality measurement service recovery services marketing services sector SERVQUAL shape shopper typologies shopping centers single/multiple sourcing skimming pricing social change social class social identity social marketing social responsibility societal marketing source effect specifiers sponsorship SPSS Statistical Package for the Social Sciences statistical sources statistical tests store choice store design straight rebuy strategic business units strategic control strategic decisions strategic marketing strategic objectives strategic planning strategic styles strategy structural equation models suppliers survey research SWOT analysis symbolic consumption symbolic interactionism systems marketing ... log in or subscribe to read full text