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D


Subject Business and Management » International Management

DOI: 10.1111/b.9781405102544.2005.00007.x


Extract

DAGMAR model database deciders decision‐making unit demand demographic environment demographics depth interviews derived demand derived etic descriptive statistics design design management dialogical acculturation model differentiation strategy diffusion of innovation diffusion process direct mail direct marketing directional matrix discontinuous innovation discount discourse analysis discretionary income discriminant analysis disintermediarization disposable income distribution distributors diversification ... log in or subscribe to read full text

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The Blackwell Encyclopedia of Management



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