Blackwell Reference Online

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The concept of corporate entrepreneurship (CE) has gained considerable recognition over the past two decades. The concept's popularity stems from the varied contributions CE can make to a company's financial and non‐financial performance ( Zahra, Jennings, and Kurtako, 1999 ). CE can improve financial indicators of performance, such as return on assets and company growth, especially in highly dynamic markets. CE provides an opportunity for different groups to collaborate and create new products and goods, thus improving the company's competitive position. CE activities also create opportunities to learn new skills that allow the company to renew its operations and compete effectively. This learning is crucial for acquiring new competencies and capabilities that make it possible for the firm to explore new growth options beyond its traditional markets and industries ( Zahra, 1991 ). The concept of CE has been the subject of much discussion, leading to the proliferation of different classifications of its dimensions ( Sharma and Chrisman, 1999 ). One of the most popular definitions views CE as the sum of the firm's product innovation, proactiveness, and risk taking ( Miller, 1983 ). Product innovation refers to the creation of goods and services. Proactiveness means being at the forefront of change in the industry – leading, rather than imitating other companies in their industries. ... log in or subscribe to read full text