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CHAPTER TWO. Value Drivers of e-Commerce Business Models

Raphael Amit and Christoph Zott

Subject Business and Management » Entrepreneurship
MIS (Management Information Systems) » E-commerce

DOI: 10.1111/b.9780631235118.2002.00004.x


As the twenty‐first century begins to unfold, e‐commerce, with its dynamic, rapidly growing and highly competitive characteristics, promises new avenues for the creation of wealth. Many established firms are creating new on‐line businesses, while new ventures are exploiting the opportunities the Internet provides. These developments generated more than $500 billion in revenues in 1999, representing about 6 percent of the US GDP, and a growth rate of over 100 percent per year since 1993. The sale of goods by US firms over the Internet was estimated to be $170 billion in 1999. This figure is predicted to reach $1.3 trillion by 2003. Although US firms are considered world leaders in e‐commerce, the rapid growth of businesses that use the Internet as a medium is a global phenomenon. Europe is expected to bridge the e‐commerce gap with the USA by experiencing triple‐digit growth in this area over the next three years. By 2004, European enterprises are expected to have online sales of $1.6 trillion, which represents about 6.3 percent of total expected European trade. The increase in the number of e‐commerce transactions at major web sites (60,000 per day in 1999 compared to 29,000 per day in 1998) highlights the extraordinary growth and transformation taking place in this new business landscape. e‐commerce is clearly generating tremendous new wealth, mostly through entrepreneurial ... log in or subscribe to read full text

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