Full Text

China Central Television, Foreign Language Program of

JOHN JIRIK and XIAOPING LI


Subject Communication and Media Studies » Communication Studies

DOI: 10.1111/b.9781118789308.2015.x


Extract

China Central Television (CCTV) is the national broadcaster of the People's Republic of China (PRC) (→ China: Media System ). The foreign language program of CCTV broadcasts globally to target markets via satellite and cable in Arabic, Chinese (Mandarin), English, French, Russian, and Spanish. CCTV's non-English and non-Chinese foreign language services are closely related to each other and to the original foreign language service in English. CCTV launched a joint French and Spanish service on October 1, 2004. The broadcaster split that service into separate French and Spanish channels on October 1, 2007. CCTV added an Arabic channel on July 25, 2009, and launched its Russian service on September 10, 2009. In July 2009, CCTV restructured the news divisions of its domestic channels, combining them into a single ‘super’ department called the ‘News Center.’ CCTV-9 was renamed CCTV-News with the further development of the channel as a rolling news service. Apart from the rolling news service, CCTV-News, each of the other foreign language services offered almost the same block of programming four times a day. The drive to bolster the PRC's image abroad through international TV programs is known as the “going out” project. It was launched in 2001 by the State Administration of Radio, Film and Television (SARFT) following the 15th Party Congress in 1997. High-level party and government ... log in or subscribe to read full text

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