Full Text

persuasive definition


Subject Philosophy

DOI: 10.1111/b.9781405106795.2004.x


Extract

P hilosophy of language A term introduced by Stevenson. In defining terms that have both descriptive meaning (referring to qualities in things), and strongly emotive meaning (expressing or arousing affective or emotional states), we alter the descriptive meaning but keep the emotive meaning unchanged in the term's application. The purpose of persuasive definition is, consciously or unconsciously, to secure a change in people's attitudes and interests. The speaker introduces a new sense that the hearer accepts without being aware that he is being influenced. For example, when Hitler claimed that “national socialism is true democracy,” he was employing a persuasive definition. “A persuasive definition, tacitly employed, is at work in redirecting attitudes.” Stevenson, Ethics and Language ... log in or subscribe to read full text

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