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J. Michael Ryan

Subject Sociology

People Ritzer, George

Key-Topics globalization

DOI: 10.1111/b.9781405124331.2007.x


Grobalization is a term coined by sociologist George Ritzer (2004) in his book The Globalization of Nothing . It is meant to serve as a companion to the widely employed concept of glocalization. While glocalization represents the unique combinations resulting from the interpenetration of the global and the local, grobalization represents “the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas” (p. 73). Thus, glocalization would be most closely associated with postmodern, pluralistic ideas of heterogeneity, whereas grobalization represents a more modern, imperialistic, and homogenizing perspective. It is important to note that no value judgments are intended for either glocalization or grobalization. Many things which are glocal (as well as local) can be “bad” (e.g., discrimination) while many things which are grobal can be “good” (e.g., the spread of medical technology). Grobalization theorists would generally argue that the world is becoming increasingly less diverse as transnational economic, cultural, political, and social entities seek to impose their influence throughout the world. The agent in this perspective has relatively little power to maneuver within, between, or around structures. Their ability to construct their own identity and world are seriously impinged on ... log in or subscribe to read full text

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