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Change Management

Patrick Dawson


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A key aim of change management is to manage processes towards a future that, even when anticipated and planned for, can never be fully foreseen. It is a paradox that continues to generate considerable debate and conceptual and definitional confusion. There are many different definitions of change management. Simple definitions tend to stress the process of planning, controlling, and managing company change, whereas the more elaborate definitions detail the various cultural and structural elements of change as well as the need to overcome forces of resistance. The term is commonly used to refer to the process of managing a shift from some current state of operation toward some future state. This movement may be either in the form of a proactive strategy or in response to unforeseen changes in internal operations or external business market conditions. Change management is therefore about managing the process of changing . Whether this process involves extensive planning or is an unplanned response to unexpected forces will influence how the process is managed. Some commentators, for example, seek to identify best-practice guidelines on how best to manage planned change through drawing on company experience and building on research findings. Improving our abilities to manage change is a reasonable aim, yet the large majority of major change efforts still fail to achieve their stated ... log in or subscribe to read full text

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