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Organizational Communication: Postmodern Approaches

Shiv Ganesh

Subject Cultural Studies
Communication Studies » Organizational Communication

Key-Topics postmodernism

DOI: 10.1111/b.9781405131995.2008.x


Postmodern approaches to organizational communication elude easy description. Broadly speaking, they are diverse forms of inquiry that challenge and reconstruct systems of power, identity, and representation (→  Control and Authority in Organizations ). Since the 1980s, postmodern approaches, situated with reference to a larger critical tradition, have burgeoned in organizational communication studies. Under this rubric, many extant theories and methods in →  Organizational Communication inquiry have been challenged and refashioned. Yet scholars working in this tradition sometimes eschew the label “postmodern” and its attendant baggage, adopting other terms such as “dialogic” ( Deetz 1996 ) or “discursive.” Inevitably then, the task of describing “postmodern approaches” is likely to be partial and fragmented – much like the approaches it seeks to describe. This entry thus proceeds tentatively, by examining the relationship between postmodernism and the critical tradition, and discusses some key tenets, trends, and futures of postmodern approaches to organizational communication studies. Postmodern thought has been a relatively new entrant in organizational communication studies due largely to the dominance of managerial perspectives and quantitative methodologies – approaches against which postmodern and critical approaches in part set themselves ( Deetz 1992 ). As such, the emergence ... log in or subscribe to read full text

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