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E-Commerce

Charles Steinfield


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Throughout history, innovations in communication technology have been associated with important developments in the manner in which people and organizations engage in economic exchanges of goods and services ( Beniger 1986 ; →  Information Society ). In the past several decades, communication technology researchers have examined the social and economic implications of the use of computer networks as a medium for supporting commercial exchange, an activity that is broadly termed electronic or e-commerce . Research on e-commerce has linked its growth to a wide range of social and economic issues including but not limited to the following: economic considerations of its effect on markets ( Malone et al. 1987 ; Ellison & Ellison 2005 ) and the pricing strategies of sellers ( Shapiro & Varian 1999 ; Bergen et al. 2005 ); marketing and strategic behavior of firms including the viability of e-commerce business models ( Weill & Vitale 2001 ), multichannel e-commerce ( Steinfield et al. 2002 ), and competitive strategy ( Porter 2001 ); consumer behavior issues such as privacy and trust ( Metzger 2007 ); site design and navigation logics to enhance usability and help buyers find products among the vast numbers of vendors and products ( Lohse & Spiller 1998 ; Dieberger et al. 2000 ); organizational and sociological aspects of exchange such as the influence of ... log in or subscribe to read full text

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