Full Text

Extra-Media Data

Wolfgang Donsbach


Extract

The term “extra-media data” describes a methodological approach to assessing the quality of media content. The phrase was coined in the early 1970s by Swedish scholar Karl Erik Rosengren (1970) during a controversy about the criteria needed to assess bias in the news. Scandinavian researchers Galtung and Ruge (1965) had criticized the coverage of foreign countries in the Norwegian press for highlighting certain news factors and thus creating a distorted picture of these countries. The researchers’ conclusion was based exclusively on the occurrence of news factors like personalization and negativism (→  News Values ). Rosengren instead suggested that researchers should evaluate the performance of news media by comparing their coverage to external, primarily statistical indicators. In his own study Rosengren investigated how newspapers in three different countries covered parliamentary elections in countries around the world. He then related the coverage to information about the countries and about the respective elections as listed in contemporary archives. By doing this, he was able to compare media coverage of the events with their “objective” news value according to, e.g., country size, GNP, or whether an election brought about a new majority. In communication research today we can find at least three different approaches to assessing the quality of media content by sources ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:

 

     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.


[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top