Full Text

Intercultural Communication Training

Richard W. Brislin


Subject Communication Studies » Intercultural Communication

Key-Topics cross-cultural research

DOI: 10.1111/b.9781405131995.2008.x


Extract

Major social changes of the twentieth century include international air travel, global business expansion, increased migration across national boundaries, and recognition of the civil rights of various minority groups. This means that individuals will frequently come into contact with people from other nations and from other cultural groups within a large and diverse nation such as the United States or Canada. When people consciously prepare for such contact, they may benefit from intercultural communication training programs. Intercultural training programs are planned efforts that have the goal of preparing people to interact effectively with culturally different others ( Brislin & Yoshida 1994 ; Bhawuk 2001 ; Landis et al. 2004 ). Programs are : budgeted, staffed by experts, sensitive to the needs and prior experiences of participants, scheduled for a time and place, and evaluated to determine if program goals have been met. Planned programs can be contrasted with an alternative, unfortunately still in existence. This is the “sink or swim” approach, where people are simply given international assignments, presented with an airplane ticket, and then have to survive in another country on their own. There are four goals in an intercultural communication training program . The same goals apply to international assignments (e.g., overseas business in Japan) and to intercultural ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:

 

     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.


[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top