Full Text

News Corporation

Mara Einstein


Extract

News Corporation (or “News Corp”) is an international media company with annual revenues of more than $28 billion, making it the third largest entertainment and →  Media conglomerate behind →  Time Warner Inc. and →  Disney ( Hoover's Company Records 2007 ). The company produces and distributes filmed entertainment for the theatrical (→  Cinema ) and →  Television markets as well as being a leader in direct broadcast satellite (DBS) distribution (→  Satellite Television ). News Corp is a major competitor in the print category with holdings in →  magazines , →  Newspapers , and →  books . While it is an international company, more than 50 percent of revenues were generated in the United States and Canada (→  United States of America: Media System ; Canada: Media System ). The Murdoch family owned 30 percent of News Corp as of 2007. While News Corp began as an Australian company in the late 1970s, it became an American company, having been incorporated in the United States in 2004. The company's chairman, Rupert Murdoch, was famous for producing racy newspaper headlines and titillating photographs of women to sell newspapers around the world. He brought that successful marketing strategy with him as he acquired an increasing number of media properties within the United States. In the satellite television business, as well, Murdoch transferred international successes – BSkyB in ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:

 

     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.


[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top