Full Text

Propaganda, Visual Communication of

Garth Jowett


Extract

There is no more difficult concept to clearly define than that of →  propaganda. Countless books and learned essays have grappled with a definition of this persuasive practice that would encompass all of its many manifestations. The difficulty in arriving at a definition that satisfies all aspects of this particular type of persuasive behavior is compounded by the historical shift in the acceptance of those activities that today might be labeled as propaganda. Propaganda, in its most neutral sense, means to disseminate or promote particular ideas. A working definition of propaganda which focuses on the communication process is as follows: “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist” ( Jowett & O'Donnell 2006 ). The concept of persuasion is an integral part of human nature and the use of specific techniques to bring about large-scale shifts in ideas and beliefs can be traced back to the ancient world (→  Persuasion ; Rhetoric, Argument, and Persuasion ). While propaganda activities utilize a wide range of media and virtually every form of human social interaction, the utilization of visual media has been particularly effective throughout human history (→  Rhetoric and Visuality ; Visual Communication ). The psychological effect attained ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:

 

     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.


[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top