Full Text

Political Advertising

Lynda Lee Kaid


Extract

Political advertising is a form of political communication that uses the mass media to promote political candidates, parties, policy issues, and/or ideas. Advertising messages are generally controlled messages allowing for direct communication with the public and voters without interpretation or filtering by news media or other sources. In the United States, where political advertising is the dominant form of communication between political candidates and voters, political advertising is a paid media form, and candidates and parties purchase airtime or space for their advertising messages directly from commercial media outlets. Since political advertising enjoys strong protection as a form of free speech/free expression under the US Constitution, there are very few regulations or restrictions on the amount of advertising that can be purchased or the content of advertising messages. In other countries political advertising, particularly on radio and television, is either prohibited or tightly controlled. Some countries allow more freedom for print advertising, and, since purchase of broadcast advertising is prohibited, candidates or parties are given free time for promotional messages. The UK and France are examples of such systems. Other countries (e.g., Germany) have a dual system, providing free time on public broadcasting outlets and allowing purchase of time on private stations ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:

 

     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.


[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top