Full Text

Political Communication Culture

Barbara Pfetsch


Extract

How does the way people think about politics influence the way and the means by which politics is communicated? And how does the communication of politics impact on political orientations and symbols? These questions are at the core of political communication culture, which refers to the forms of expression and the attitudinal milieu in which politics and media interact. The study of the interaction of media and politics with regard to the cultural roots of political communication was introduced by Gurevitch and Blumler (1977) . Their aim was to identify and to analyze key dimensions along which political culture impacts on the processes and outcomes of political communication. Political culture refers to the →  meanings attributed to politics. The study of political communication cultures has turned out to be most fruitful as a comparative framework. The investigation of political communication cultures across countries, social segments, or time may provide us with a better understanding of the processes of encoding and decoding political messages, the vocabulary of politics, the culture of journalism, the interrelationships between media and politics, and the relations between citizens and political elites (→  Political Communication ). The idea of political communication culture rests on three premises. First, political communication in western democracies is to be understood ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:

 

     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.


[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top