Full Text

Stages of Change Model

Thomas W. Valente


Some behaviors take a long time to change, and rarely do individuals progress immediately from awareness of a new product or idea to its use. Stages of change models document and specify the specific stages or steps a person goes through when they adopt or quit a behavior. At least four distinct stages of change models have been proposed: (1) diffusion of innovations ( Rogers 2005 ); (2) hierarchy of effects ( McGuire 1989 ); (3) steps to behavior change ( Piotrow et al., 1997 ); and (4) transtheoretical model ( Prochaska et al. 1992 ). Diffusion of innovations (→  Diffusion of Information and Innovation ; Rogers, Everett ) is a theory that describes how new ideas, opinions, attitudes, and behaviors spread throughout a community ( Rogers 2005 ). First developed by rural sociologists to study how farmers adopted new ideas, diffusion theory has grown into a robust science with applications in communications, health (→  Health Communication ), →  Marketing , sociology, and many other arenas. Diffusion theory has many components, one of which is that individuals pass through stages during the adoption process. These five stages were labeled: awareness , gaining knowledge of the new behavior; persuasion , learning more about it; decision , making a conscious decision to use it; implementation , first use and experimentation with it; and confirmation , continued use of the behavior ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top