Full Text

Spirituality and Development

H. Leslie Steeves

Subject Religion
Communication Studies » Communication and Development

People Marx, Karl

Key-Topics spirituality

DOI: 10.1111/b.9781405131995.2008.x


Most approaches to →  development communication are grounded in economic frameworks concerned with how material resources are allocated in society. The dominant →  modernization philosophy aims to maximize individual opportunities for material gain, while critical perspectives argue for just distributions of resources and against the inequities of capitalist systems. Both literatures usually fail to consider non-material aspects of people's lives, thereby neglecting a vital resource for empowerment and social change (→  Communication Strategies for Empowerment ; Planned Social Change through Communication ; Secular Social Change ). Modernization is grounded in neo-classical economic theory and Enlightenment philosophy, which privilege the →  Public Sphere of reason, science, technology, economics, and politics, and devalue other areas of human experience. Modernization therefore assumes that development should address material needs, whereas religion speaks primarily to spiritual needs, which may conflict with material gain. Material development goals require a set of communication strategies. In large projects, campaigns usually are planned in a highly rational and systematic manner via →  social marketing research. Religion is seldom considered except as a barrier or a resistance point (e.g., to family planning or HIV prevention) that needs to be overcome by research-based ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top