Full Text

Teacher Influence and Persuasion

Patricia Kearney

Subject Communication and Development » Instructional Communication
Sociology » Social Psychology

Key-Topics learning

DOI: 10.1111/b.9781405131995.2008.x


Teaching is a social influence process. Teachers influence students to learn. Influencing students to learn requires teachers to find ways to change students’ existing attitudes, beliefs, and behaviors. Teachers may need to induce a positive attitude toward learning mathematics or science. They may need to alter students’ beliefs about the causes of World War II. Teachers may need to encourage students to read more books. In order to effect such changes, teachers need to strategize ways to influence, motivate, or persuade students. This process of →  Persuasion , or the selection of verbal and nonverbal messages to effect change, is fundamental to teacher effectiveness. Persuasion always involves communication. The source of communication, or the teacher, seeks to elicit a particular, desired response from the receiver, or the student. The purpose of the communication is to change, modify, or shape the student's responses. Classroom persuasion involves a conscious effort to influence students’ thoughts and behaviors. Influence involves change; intentional influence involves a plan, a strategy, application, and persistence. From this perspective then, effective teachers are proactive and skilled persuaders. The teacher identifies specific attitudes, cognitions, or behaviors to be targeted, and deliberately designs messages intended to elicit those changes in the student. Most of ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top