Full Text

Transactional Models

Carsten Wünsch


Representation and explanation of complex communication phenomena are goals of communication research and theory building. To reach these goals, communication science uses simplified representations, also known as scientific models. Scientific models describe, in simplified form, the order of elements in a system and their relations to each other. These relations can be described as temporal, spatial, causal, correlative, interactive, or transactional. A model of our solar system, for example, describes the spatial arrangement of the planets. The Lasswell formula describes the central protagonists of the communication process (communicators, recipients, media, etc.) and their temporal and causal relations in a communication model (→  Lasswell, Harold D .; Models of Communication ). A transactional relation can best be described in contrast to causal relations. In a causal relationship the two elements “cause” and “effect” can be clearly distinguished from each other. The cause always occurs before the effect. Such a causal consideration is not theoretically correct in every model. In some cases, a relation can also be described as a transaction. Here, the strict analytical separation between cause and effect is eliminated. An element changes itself at the moment at which it causes something, or, in the language of causal logic, when the effect influences the cause before it has ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top