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Action-Implicative Discourse Analysis

Robert R. Agne


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Action-implicative discourse analysis (AIDA) is an approach to analyzing talk or text in a social context. It is a relatively new method of →  Discourse Analysis , developed by Karen Tracy in 1995 . AIDA views communication as composed of different practices in which communicators are problem-solvers. People reflect on what they did do (or would do) in interaction and respond to interactional problems and challenges they experience (or anticipate experiencing) with the aim of working toward what they think would create the best situation. AIDA is conducted in close relationship to grounded practical theory ( Craig & Tracy 1995 ), a view of inquiry that contrasts with scientific perspectives that seek to describe, predict, and control “what is” in the world. AIDA, as well as practical theory more generally, is concerned with providing opportunities to discuss what “ought to be.” AIDA's primary focus has been on analyzing communication practices in institutional settings. AIDA works by reconstructing the complex of participants’ problems and their situated ideals regarding the practice in question through close examination of conversational moves and strategies. Practice can refer to specific communication actions that are cut across situations, such as “intellectual discussion” ( Tracy 1997a ) or “negotiation” ( Agne & Tracy 2001 ). It can also refer to activities identified ... log in or subscribe to read full text

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