Full Text

Mediatization of Politics

Gianpietro Mazzoleni


Mediatization of politics is a complex process that is closely linked to the presence of a →  media logic in society and in the political sphere. It is distinguished from the idea of “mediation,” a natural, preordained mission of mass media to convey meaning from communicators to their target audiences. To define politics as “mediated” is a simple truism, in that communication and mass media are necessary prerequisites to the functioning of political systems ( Mazzoleni & Schulz 1999 ). Some scholars, such as Deutsch (1963) , even hold that politics is communication. Certainly, politics and the way it is performed and communicated have been widely affected by the rise of mass media between the nineteenth and the twentieth centuries. Such media-driven influence in the political environment is the core of the concept of mediatization. The media have become indispensable actors within the political domain. They have gained a central position in most political routines, such as election campaigns, government communication, public diplomacy and image building, and national and international celebrations. The centrality of the media in the political arena is a peculiarity of modern democracies, which are strongly characterized by interconnecting forms of mass communication (→  Media Democracy ). The media's rise to a pivotal place in the political processes has caused significant ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top