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Mediatization of Society

Gianpietro Mazzoleni

Subject Communication Studies » Communication Reception and Effects

Key-Topics society

DOI: 10.1111/b.9781405131995.2008.x


From a very general point of view, “mediatization of society” is a concept that indicates the extension of the influence of the media (considered both as a cultural technology and as an organization) into all spheres of society and social life. In this broad sense, the way the media influence social life is linked to the larger process of culturalization, that is, the process by which culture – considered as the complex of signs, symbols, meanings, and values circulating within and between societies – has become increasingly central to the operation of all social institutions (→  Culture: Definitions and Concepts ). Thus, “mediatization of society” can be roughly considered as a process involving all the spheres of society, from the structure of the family to the aging process, from gender relationships to power, from the political apparatus to the economic structures, from everyday life to globalization processes. Moreover, it is a concept that examines the ways in which the media, which are vehicles of various types of messages (by which →  meaning is exchanged and negotiated), and society have made themselves mutually indispensable and unavoidably interrelated. Arguing that the media have a significant role in all the spheres of society and social life means stressing the importance of the media system in the transformation processes of society itself. According to Schulz (2004) ... log in or subscribe to read full text

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