Full Text


Timothy D. Hodges

Subject Psychology

DOI: 10.1111/b.9781405161251.2009.x


Gallup has studied human nature and behavior for more than 75 years. An employee-owned organization, Gallup's associates around the world include many of the leading scientists in management, economics, psychology, and sociology. Gallup performance management systems are designed to enable organizations to accelerate organic revenue growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallup delivers services at client organizations, through the Web, at Gallup University's campuses, and in 40 offices around the world. The Gallup world headquarters is located in Washington, DC, and the operational headquarters is in Omaha, Nebraska. Company founder George Gallup (1901–84) earned a BA, MA, and PhD in Political Science at the University of Iowa. During his time as a student at Iowa, Gallup edited the campus newspaper, The Daily Iowan . His doctoral dissertation explored new methods for measuring reader interest in newspapers. After teaching at Drake University Northwestern University and Columbia University Dr Gallup joined Young & Rubicam in New York City where he became the first director of market research for an advertising agency. Dr Gallup's initial breakthrough came in 1936, when he correctly predicted that Franklin Roosevelt would defeat Alfred Landon for the US Presidency. ... log in or subscribe to read full text

Log In

You are not currently logged-in to Blackwell Reference Online

If your institution has a subscription, you can log in here:


     Forgotten your password?

Find out how to subscribe.

Your library does not have access to this title. Please contact your librarian to arrange access.

[ access key 0 : accessibility information including access key list ] [ access key 1 : home page ] [ access key 2 : skip navigation ] [ access key 6 : help ] [ access key 9 : contact us ] [ access key 0 : accessibility statement ]

Blackwell Publishing Home Page

Blackwell Reference Online ® is a Blackwell Publishing Inc. registered trademark
Technology partner: Semantico Ltd.

Blackwell Publishing and its licensors hold the copyright in all material held in Blackwell Reference Online. No material may be resold or published elsewhere without Blackwell Publishing's written consent, save as authorised by a licence with Blackwell Publishing or to the extent required by the applicable law.

Back to Top