Blackwell Reference Online

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Gallup has studied human nature and behavior for more than 75 years. An employee-owned organization, Gallup's associates around the world include many of the leading scientists in management, economics, psychology, and sociology. Gallup performance management systems are designed to enable organizations to accelerate organic revenue growth by increasing customer engagement and maximizing employee productivity through measurement tools, coursework, and strategic advisory services. Gallup delivers services at client organizations, through the Web, at Gallup University's campuses, and in 40 offices around the world. The Gallup world headquarters is located in Washington, DC, and the operational headquarters is in Omaha, Nebraska. Company founder George Gallup (1901–84) earned a BA, MA, and PhD in Political Science at the University of Iowa. During his time as a student at Iowa, Gallup edited the campus newspaper, The Daily Iowan . His doctoral dissertation explored new methods for measuring reader interest in newspapers. After teaching at Drake University Northwestern University and Columbia University Dr Gallup joined Young & Rubicam in New York City where he became the first director of market research for an advertising agency. Dr Gallup's initial breakthrough came in 1936, when he correctly predicted that Franklin Roosevelt would defeat Alfred Landon for the US Presidency. ... log in or subscribe to read full text